The definition, development, and illustration of Industrial Ecology in theory and practice is the basis for this vital program. The producers introduce both the theory and the reality of a sustainable business and take us to four innovative companies.

- At Digital Equipment Corporation they demonstrate how their reclamation and refurbishment processes alone have saved them thousands of dollars.
- At the Robins Company, a medium sized metallurgical corporation, industrial analysis allowed them to cut their water needs by 95%. They also reclaim, reuse, and recycle what was formerly considered their industrial waste into new profits.
- Tom's of Maine challenges their personnel to think and act green, creating improved sales.
- Stonyfield Farms demonstrates that what is good for the environment has to be good for the bottom line.